About Us

Turning Training Into Action

The Problem

“Most teams aren’t ready for high-stakes decisions. Traditional training falls short when it comes to real-world application especially in leadership, communication, and performance management.
~ Maggie Laws, Director, NextGen XR

Our Story

At NextGen XR, we faced this challenge firsthand. As senior leaders in the U.S. Air Force and Space Force, we asked ourselves:

  • How do we train future leaders to give performance feedback that inspires growth?

  • Can we teach them to handle difficult conversations with clarity and confidence?

  • Are they prepared to hire the right people—or make the right call under pressure?

  • Can they lead with empathy, respond in crisis, and influence critical stakeholders?

We needed new way to prepare leaders—not just with knowledge, but with experience.

Our Solution

Inspired by how pilots train using flight simulators, we built something new:

XR Simulations powered by live human interaction, AI, and immersive technology.

These simulations blend behavioral science, mixed reality, and performance coaching to create lifelike training scenarios. The result? Leaders who are more confident, capable, and ready for the challenges ahead.

What started as a solution for military leadership has grown into a proven model for the modern workplace. We’ve seen it transform how teams give feedback, conduct interviews, handle conflict, and make tough decisions—in real time.

Our Mission

We exist to help organizations close the gap between training and action.
By bringing human-led XR simulations to industries worldwide, we empower your people to practice what matters—before it matters.

Our Team

Maggie Laws

Chief Learning Officer & Co-Founder

Jason Hughes

Chief Technology Officer

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What If Your Next Training Session Actually Changed Behavior?

Connect with us and experience immersive learning that works.